Meet SERHANT: Where Luxury Real Estate Meets Media Mastery

If you’ve searched for “Serhant,” you’re likely already familiar with the magnetic presence of Ryan Serhant one of the most well-known real estate moguls in the United States. But beyond the personality is a powerhouse brand that’s reshaping how high-end property is bought and sold. SERHANT is more than just a real estate brokerage. It’s a media-first, tech-enabled firm designed for today’s savvy buyers, sellers, and agents. With a unique blend of marketing innovation, premium property expertise, and next-gen education platforms, SERHANT has carved out a space where luxury real estate and content culture collide. This article is for anyone looking to understand what makes SERHANT one of the most intriguing forces in real estate today.

Why SERHANT Isn’t Just Another Real Estate Company

SERHANT operates at the intersection of property and personality. Founded by Ryan Serhant in 2020, the company was built with a bold vision: to treat real estate like media and treat agents like brands. This model helps listings go viral, clients get global exposure, and agents develop long-term authority. The firm’s New York City headquarters is a production studio as much as it is a brokerage office. They don’t just list homes they launch them. If you’re navigating the luxury space or looking to grow as an agent, this approach offers a modern advantage grounded in visibility, storytelling, and social traction.

How SERHANT Uses Media to Drive Luxury Real Estate Sales

Unlike traditional brokerages, SERHANT’s core differentiator lies in its full-scale in-house media team. From cinematic property tours to YouTube vlogs, Instagram Reels, and even docuseries-style videos, their marketing machine is designed to make listings irresistible. This doesn’t just boost appeal it expands reach. Properties that might once have attracted local buyers now capture attention globally. If you’re selling a luxury penthouse or waterfront estate, this kind of reach matters. SERHANT’s ability to pair stunning visuals with data-driven advertising ensures each listing gets strategic visibility with the right buyers at the right time.

Inside the SERHANT Agent Ecosystem: Training, Growth, and Support

For real estate professionals, SERHANT isn’t just a place to hang a license it’s a launchpad for personal brand building. With the SERHANT Signature training programs and the Sell It Like Serhant educational platform, agents gain direct access to what works in modern real estate. Topics cover social media growth, advanced negotiation tactics, digital ads, and lead generation. Agents also benefit from content coaching and production support to help them shine on camera. This fusion of training and media empowers agents to scale faster, convert more leads, and build name recognition in competitive markets.

What Kinds of Properties Does SERHANT Specialize In?

While SERHANT is often associated with ultra-luxury Manhattan real estate, the firm’s reach extends to the Hamptons, Miami, Los Angeles, and even international markets. Listings span from sky-high penthouses and sleek new developments to boutique condos and sprawling estates. Buyers looking for modern design, prestigious addresses, or rare finds will feel right at home browsing SERHANT’s curated property portfolio. Sellers, on the other hand, benefit from the firm’s ability to tailor campaigns that resonate with high-net-worth audiences using narrative, lifestyle branding, and precise targeting.

Curious About Working With SERHANT? Here’s What to Expect

If you’re considering buying, selling, or becoming an agent with SERHANT, expect a high-touch, high-impact experience. The process begins with a discovery call or property walkthrough, followed by strategy development tailored to your goals. Listings are elevated with professional photography, videos, and promotional materials. Buyers are matched with agents who know how to navigate competitive markets using data, negotiation skill, and market timing. SERHANT’s technology platforms make communication seamless while delivering real-time updates and collaboration tools whether you’re closing a deal in Tribeca or touring a smart home in Palm Beach.

FAQs

What is SERHANT best known for?
SERHANT is known for combining real estate, media, and technology to market luxury properties and build personal brands for agents.

Who founded SERHANT?
Ryan Serhant, a real estate broker, author, and television personality, founded the firm in 2020.

Can I join SERHANT as a new agent?
Yes, SERHANT welcomes agents at all levels, offering extensive training and media support to help them grow.

Is SERHANT only based in New York?
While headquartered in NYC, SERHANT operates in several key markets including the Hamptons, Miami, and Los Angeles.

Does SERHANT offer virtual tours and digital listings?
Absolutely. The company excels at using virtual tools and high-end production to market properties digitally across platforms.